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Guide

Website Kit

Start with your business brief, then use the prompt and checklist to build a first website.

Reference

01

The brain first

Do not open a build tool yet. A website built without the Market Brain is the expensive mistake with your logo on it, at any price. Fill in the Market Brain worksheet first: who you're for, why they buy, why they don't, the words they actually use.

02

Pick the tool

Use whatever the most user-friendly way in is right now. The current pick lives on the what-we-recommend page, because the names change too fast to freeze anywhere.

03

The research-and-brief prompt

Paste this into the build tool, with your Market Brain export attached or pasted underneath.

Build me a website for my business using the brief below. Before you design anything: look at what a high-converting site for this kind of business actually does, and tell me the three things mine must get right. Then build it. Requirements: it says plainly who we're for and why customers pick us, in the customers' own words from the brief. One clear action per page (call, book, quote). Fast on a phone. Generate a sitemap.xml, a robots.txt that allows public pages, an llms.txt describing the site, and structured data (schema markup) for the business, its services and reviews. No stock-photo hero of people shaking hands.

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[PASTE YOUR MARKET BRAIN EXPORT HERE]
04

The checks before anyone sees it

  • Read every word out loud. If a sentence could sit on a competitor's site, it isn't finished.
  • Open it on your phone. Most people will.
  • Click every button and fill every form with the wrong things: letters where numbers go, blanks, double-submits.
  • Ask the tool: "What are the current SEO best practices for a site like this, and what's missing from mine?"
  • If the site takes payments or holds customer data, it's crossed the line: run the full build checklist and get a technical person to check it before go-live.

The honest warning that comes with the kit

The demo is not the job. The thirty-second version that appears in the tool is the shop window, roughly a fifth of the real thing. Handling the edge cases, the phone view, the forms that fail politely, being found on Google: that's the other 80 per cent, and it's exactly why doing it properly is worth so much.