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FROM THE BOOK · RESOURCES

Website Kit

A good first website out of a beginner build tool, for the price of a couple of coffees instead of a small car. Better not because the technology is clever, but because you feed it your real business. The generic build lands on nobody. Yours, fed the brain, lands on your customer.

01

The brain first

Do not open a build tool yet. A website built without the Market Brain is the expensive mistake with your logo on it, at any price. Fill in the Market Brain worksheet first: who you're for, why they buy, why they don't, the words they actually use.

02

Pick the tool

Use whatever the most user-friendly way in is right now. The current pick lives on the what-we-recommend page, because the names change too fast to freeze anywhere.

03

The research-and-brief prompt

Paste this into the build tool, with your Market Brain export attached or pasted underneath.

Build me a website for my business using the brief below. Before you design anything: look at what a high-converting site for this kind of business actually does, and tell me the three things mine must get right. Then build it. Requirements: it says plainly who we're for and why customers pick us, in the customers' own words from the brief. One clear action per page (call, book, quote). Fast on a phone. Generate a sitemap.xml, a robots.txt that allows public pages, an llms.txt describing the site, and structured data (schema markup) for the business, its services and reviews. No stock-photo hero of people shaking hands.

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[PASTE YOUR MARKET BRAIN EXPORT HERE]
04

The checks before anyone sees it

  • Read every word out loud. If a sentence could sit on a competitor's site, it isn't finished.
  • Open it on your phone. Most people will.
  • Click every button and fill every form with the wrong things: letters where numbers go, blanks, double-submits.
  • Ask the tool: "What are the current SEO best practices for a site like this, and what's missing from mine?"
  • If the site takes payments or holds customer data, it's crossed the line: run the full build checklist and get a technical person to check it before go-live.

The honest warning that comes with the kit

The demo is not the job. The thirty-second version that appears in the tool is the shop window, roughly a fifth of the real thing. Handling the edge cases, the phone view, the forms that fail politely, being found on Google: that's the other 80 per cent, and it's exactly why doing it properly is worth so much.