Jacob Bytom has been building and running ecommerce businesses since 2008. His own brands, a distribution group, an agency, and over $100m of goods sold across them.
A few years ago the biggest of them, a thirty-year-old distribution business, was bleeding cash and close to going under. What changed was the operation. Stock sync, catalogue enrichment, support triage, pricing sweeps and finance reconciliation were built as owned systems, each one with a person supervising it. Overheads fell by roughly two thirds and the business went back to profit.
Those are the same systems we build for clients now. Eighteen thousand SKUs still run on them, without a data-entry team.
Jacob does the work himself. No junior bench, no offshore delivery team, no account manager between you and the person building it. One person building it is also a risk, so everything ships documented, in your accounts, with your team trained on it. If he vanished tomorrow your systems would keep running and any competent developer could pick them up from the runbook.