About
Jacob Bytom builds custom software and AI workflows from experience running ecommerce brands, distribution and an agency.
The story
Jacob Bytom has been building and running ecommerce businesses since 2008. His own brands, a distribution group, an agency, and over $100m of goods sold across them.
A few years ago the biggest of them, a thirty-year-old distribution business, was bleeding cash and close to going under. What changed was the operation. Stock sync, catalogue enrichment, support triage, pricing sweeps and finance reconciliation were built as owned systems, each one with a person supervising it. Overheads fell by roughly two thirds and the business went back to profit.
Those are the same systems we build for clients now. Eighteen thousand SKUs still run on them, without a data-entry team.
Jacob does the work himself. We document the systems, train your team and agree the handover. Continued operation still needs hosting, third-party services and maintenance.
"This isn't about chatbots or prompts. It's the boring, expensive machinery of a real company, and owning it instead of renting it."
JACOB BYTOM · FOUNDER, INVERTED
An internal tool brings stock, sales, competitor prices and reorder signals into one working view.
Case notes
Tools built for our own group and for clients. Client work is anonymised.
INTERNAL
One tool running a 10,000-product catalogue across nine stores on a schedule: live stock, sales velocity, competitor prices, margins and reorder signals.
Replaced ·A £40k/yr inventory platform, a planning tool, competitor trackers, and part of a senior buyer's week.
Result ·Stock, pricing and planning in one custom tool.
INTERNAL
B2C, B2B wholesale and a third brand served from one codebase, with month-end P&L syncing straight from Xero.
Replaced ·The same change made three times in three places, and the wait on the bookkeeper.
Result ·A price change ships once. Month-end close takes about fifteen minutes.
CLIENT
A full site and competitor audit for a plumbing and heating firm, built as software rather than a document: a nine-page research report and an eleven-sheet workbook, repeatable for the next client.
Replaced ·A £3k to £5k agency audit and the weeks of waiting that come with it.
Result ·A repeatable research tool for site and competitor audits.
CLIENT
A tool that turns one mannequin photo into realistic on-model shots, front, side and back, export ready.
Replaced ·A £2k to £5k photoshoot every time new stock landed.
Result ·New stock photographed in minutes instead of on a booked studio day.
CLIENT
Make-to-order food business. Daily orders consolidate into one bake list: flavours, quantities, bake order, allergen labels printed.
Replaced ·Hours of daily manual consolidation, and a SaaS that wanted a few hundred pounds a month, forever.
Result ·About ten hours a week back, with a tool the business owns.
How we operate
Every recommendation traces to a figure from your business. If we can't measure it, we say so instead of inventing it.
Every system ships with an approval gate on money, an escalation path for anything it has not seen before, and an audit trail on all of it.
Commissioned code and documentation belong to you. Hosting, third-party licences and maintenance are agreed separately.
Two-week audits. Sprints live within a month at entry scope. Wider builds are scoped separately.
Human decisions
We agree what the software can do and where a person must approve the work before building.
We map manual work within an agreed scope, estimate its annual cost and rank it by payback.
From £1,500 +VAT · Two weeks · Price fixed before you commit