Market Brain + Operating Brain
The brain of a business comes in two halves. The Market Brain knows who you sell to and why they buy. The Operating Brain knows how the work actually runs. Most owners can give a vague verbal answer to maybe three or four of these, and a written one to none.
Don't agonise over a perfect blank-page answer. Get down what you know, export it, and let the AI draft the gaps with you. You bring the truth; it brings the method.
Runs in your browser · what you type stays on your machine
Who you're actually for, and who you're not.
The real people who sign off, with names and roles.
What drives them to go looking in the first place.
What they actually want on the other side.
The real reasons they pick you and part with money.
The objections and doubts that stop them.
What you sell, how it's packaged, what it costs.
The exact words they use, not your jargon.
Where they actually are and how they find you.
What they type into a search box, and whether you show up.
Your prices, margins, what a customer is worth.
Where you came from and why anyone should care.
Reachable in full, used sparingly per job
Then let the AI fill the gaps you wouldn't think to fill
Paste this, with your export, into your AI
Here is the brain of my business, as far as I've written it. Some sections are thin and some say "not written down yet". Draft the gaps with me. Ask me the questions a good strategist would ask, one section at a time, starting with the weakest. Where a section needs expert method rather than my knowledge (competitor objections, what's converting, channel choice), tell me what you'd do and do the first pass. Don't invent facts about my business. Where you need a fact, ask. --- # The brain of the business One document, two halves. Everything an agency, a new hire or an AI tool needs before it can do anything useful for you. Reachable in full, used sparingly per job. ## The Market Brain (who you sell to) ### Ideal customer _Not written down yet._ ### Buyer avatar(s) _Not written down yet._ ### The pain _Not written down yet._ ### The desired outcome _Not written down yet._ ### Why they buy _Not written down yet._ ### Why they don't _Not written down yet._ ### The offer _Not written down yet._ ### Customer language _Not written down yet._ ### Channels _Not written down yet._ ### SEO visibility _Not written down yet._ ### The numbers _Not written down yet._ ### The story _Not written down yet._ ## The Operating Brain (how the work runs) ### Core processes and SOPs _Not written down yet._ ### Rules and policies _Not written down yet._ ### Edge cases and exceptions _Not written down yet._ ### Never-do-this rules _Not written down yet._ ### Approvals _Not written down yet._ ### Pricing rules _Not written down yet._ ### Roles and responsibilities _Not written down yet._ ### Supplier specifics _Not written down yet._ ### Customer specifics _Not written down yet._