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FROM THE BOOK · RESOURCES

Financial Model

The number that matters for this whole method is the monthly nut: what goes out of the door every month before you've sold a single thing. Recurring overhead only. Leave stock, COGS and loan repayments out of it, and don't muddle product margin into the story.

Fill in each line's before and after. Where you haven't cut yet, after = before. The model shows what the work so far has actually bought you.

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Before

£0/mo

After

£0/mo

Back per year

£0

Cost base cut

0%

Overhead line
Before (£/mo)
After (£/mo)
Honest note
Date proved (when the new numbers went real)

Your proof line

> **Proof**
> **Old:** £0 a month in recurring overhead.
> **New:** £0 a month.
> **Net:** £0 a month back (£0 a year).
> **Date proved:** not proved yet. A saving you didn't write down is a saving you'll forget you made.

A saving you didn't write down is a saving you'll forget you made

Go back to the cost-audit row this replaced and write the new number beside the old one. Old cost, new cost, net saving, date proved. It's the thing you'll look at when the next saving feels too daunting.